• Gagging For It by Dr James Main

    Gagging For It

    Cut yourself free from gagging with The Magic Technique™

    by Dr James Main

    If you dread brushing your teeth, fear the dentist’s chair, can’t bear anything touching your neck, or even claustrophobic you may be one of the millions silently suffering from a hypersensitive gag reflex. Most people assume it’s just something they have to live with – until now.

    Gagging for It launched at the Royal Society of Medicine in November 2025 is the world’s first and only book that cures hypersensitive gagging with an almost 100% success rate. With over 40 years of experience and 15 years of focused research, dentist and hypnotherapist Dr James Main has developed a groundbreaking solution: the MAGIC Technique. Backed by clinical success and recently published in the British Dental Journal, Gagging for It is a step-by-step self-help method reframes the condition as a manageable airway issue, not a life sentence.

    Gagging for It offers a clear, no-nonsense guide to understanding and curing your gag reflex—so you can take back control, face dental visits with ease, and enjoy daily life without discomfort. It’s time to stop gagging and start living.

     

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Published medical evidence suggests that if you experience hypersensitive premature gagging, then you are far from alone, as anything between 8% and 20% of the population also suffers from this condition.

Excerpt from GAGGING FOR IT

…over the past 15 years of treating patients with this issue, it has become clear to me that psychogenic hypersensitive gagging is not a gagging problem as such, but an airway problem.

Excerpt from GAGGING FOR IT

…the link between the anxiety and fear from feeling their airway is threatened, has greater ramifications than just gagging and unbeknownst to them can affect many aspects of their lives.

Excerpt from GAGGING FOR IT

What The MAGIC Technique does is to give you a tool to decouple that link and break the cycle of fear and gagging.

Excerpt from GAGGING FOR IT

I will explore the impact hypersensitive gagging has had on the patients I have treated, not only in the dental setting but also how it has affected their lives and how The MAGIC Technique has helped improve their quality of life in ways that I had not considered.

Excerpt from GAGGING FOR IT

“I have always struggled and dreaded when having dental impressions taken as it makes me gag and feel that I am going to choke which in turn panics me.”

Review for GAGGING FOR IT

“Then during an implant procedure a few years ago James told me about The MAGIC Technique, that by filling my lungs it would send a message to my brain that I had enough oxygen in my lungs & therefore would not choke.”

Review for GAGGING FOR IT

“I’ve used this method now on numerous occasions and it definitely works. I no longer fear choking and can relax.”

Review for GAGGING FOR IT

“The MAGIC Technique has worked for me. It stopped me gagging when I had xrays taken and when I had procedures done at the back of my mouth. It is easy to do and stopped me from worrying about it when at the dentist.”

Review for GAGGING FOR IT

Having spent most of my life claustrophobic, the MAGIC technique James taught me has been invaluable, not only whilst undergoing dental procedures, it has also helped me to take lifts, over head showers and more.

Review for GAGGING FOR IT

I was skeptical at first but so glad my sister gave me this book! It has helped so much and in different areas of my life, not just dental phobia!!

Review for GAGGING FOR IT

For many years I suffered gagging when dental X-rays & impressions needed to be taken. Then my dentist introduced me to the magic technique as described in this book. It really does work , I no longer fear having impressions / X-rays taken . I recommend anyone suffering with gagging to read this book to transform their dental experience .

Review for GAGGING FOR IT

If you really want to stop gagging when visiting the dentist, then this is the book for you. I have spent over 50 years worrying about going the dentist, having instruments put in my mouth due to gagging. I was recommended to read this book which I followed religiously and it works.

Review for GAGGING FOR IT

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    Author

    Dr James Main

    Dr James Main has been a practicing private dentist for the past 40 years, working in the UK and overseas. He was a Royal Navy Dental Officer and taught for many years at the University of Manchester Dental School. He currently works at his private dental practice in Somerset, where he lives with his family and their dog.
    He is the co-author of several academic papers in dental journals, both in the UK and the US, and is also a published poet.
    Dr James has had a lifelong interest in hypnotherapy, successfully treating numerous patients for psychosomatic disorders unrelated to dentistry.
    He has spent the last 13 years developing the MAGIC technique and in 2024 published a paper about it in The British Dental Journal for the benefit of other clinicians.

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